It’s that time again for my roundup of the latest digital marketing news that you need to know about. Digital marketing and social media are fast-moving areas anyway, but currently, there are lots of changes in light of our switched consumer habits and move to online marketing as a result of Covid-19.
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Keeping up to date with digital marketing trends can be tough when you’re running your own business. That’s why I’m rounding up the latest trends every month – so you don’t have to.
Obviously this April is rather different from the norm, in the midst of the coronavirus crisis. Certainly, many of the features from the major social media channels are a response to the needs of SMEs which are being detrimentally affected by the lockdown – such as Instagram making it easier to order food or donate, video help for YouTubers and Google Shopping as an organic listing. Read on to find out more…
Leveraging the power of social media to meet your goals is an indispensable marketing activity for small businesses. But managing your social media needs to be focussed to avoid wasting valuable time that you could be investing in your business. With over a decade of social media management experience behind me, I’ve learned a few tricks to share with you in this quick-read post.
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Are you suffering from social media channel FOMO?
Social media executed well will help your business extend reach, grow a community of advocates and convert. But too often people suffer from “social media fear of missing out”. They sign up to a social channel without identifying why their business should have a presence or planning how to use it and then fail to get results.
As a digital marketing freelancer helping startups and SMEs to maximise their social media marketing strategy, I’m often asked which channel should I focus on?
Want to choose your social channel(s) strategically rather than joining (and neglecting) the latest social network? Read on…
Every month on the blog, check out my summary of digital marketing news and social media updates so that you can keep up to date with what you need to know.
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